If you have decided that article marketing would be an effective way to reach your target audience, there are a few tips that can help you construct the perfect article. You will want wording that will showcase your business and the products or services that you wish you promote.
If you want to be successful with article marketing, you have to be prepared to write a lot of articles. One mistake that many newcomers make is thinking they can just throw up one or two articles and the traffic will come. The reality is that in most cases you need to write and publish a steady stream of articles to get to the point where you have consistent, reliable traffic.
One of the most effective ways to close your article is by following the main body paragraph with a brief summary, then an author biography. Your author bio should be carefully constructed and should increase the reader’s confidence in your expertise and credibility relative to your authority on the subject matter.
When linking, link back to the original post on the subject you chose, not just to your main blog. The permalinks of your blog should have the title of the post for a permanent link. By doing this, your articles will refer to a different part of your blog, making it appear to have a wide topic range to search engines.
Publicize your articles on social media sites and everywhere else you can. Promote them in your blog and newsletter, and make sure everyone knows where to find your articles. The more people that read and share your articles, the more visitors (and hopefully buyers!) you will have to your site.
Avoid using “marketing language” within the article itself. Articles should focus on some aspect of your market in general rather than directly pitching a product or service. The place to get your marketing in is in your short call to action at the end of the article. If the content of the main article is congruent with the call to action, the reader is more likely to buy.
Your resource box needs to include a reason for readers to want to click on your link and bring traffic to your site. If you are offering a freebie or have an e-book, be sure you mention it in your link. If there is more information on the same topic at your site, put a link to it in your resource box. Your goal is to get visitors to your site.
Pay attention to what is working and what is not. Sometimes certain market ideas will not resonate with readers. Try to tailor new projects to those that have been successful in the past. Recognizing potential gold mines will maximize profits. It is often better to stick with what has already proven to be profitable instead of always trying to reinvent the wheel.
Putting together a winning article is not difficult if you follow a few simple steps. Article marketing can be highly effective when it reaches the right people. Be sure to consider beforehand, where to place the article and when